Video marketing has been around for many years but recently is picking up tremendous steam. Smart marketers know that it is a critical component to their marketing strategies. In fact, studies have shown that consumers are 64% more likely to purchase after watching a video on a product or service.
As the saying goes seeing is believing! Wrap your video around testimonials and other social proof and BAM instant attraction.If done right, video can be a power tool to use in your day to day marketing to grow and promote your business but many people shy away from it often thinking it is very complex or costly and worst, they dont know how to use video in their marketing.
Here are some ideas on how you can incorporate video into your marketing:1. Add a video message to your newsletter. The old email newsletter evolved from straight text to colorful designs, now you can replace your editorial section or welcome message with a live video message.
This will show your personality and help your audience connect with you faster.2. Show off your company culture.
A great way to give personality to your brand is to show your employees and your offices. Let your customers have a first hand view into your private world and show off your companys personality by interviewing staff, showing your Halloween Party, Wishing customers a heartfelt Holiday Message.Read More : Business Growth StrategiesYou can see Related Blog on Tumblr : Selling Techniques to Grow BusinessSubscribe Blog :- How to grow a business