The Washing Machine Market Is Sluggish. Little Swan and Haier Are Looking for a Way Out for the Deve

The 2018 washing machine industry white paper previously released by zhongyikang, a well-known industry research organization, also clearly points out that the washing machine market will usher in "slow bull" growth in the next 3-5 years, and health and intelligence will become a new outlet for the development of the industry.

How to break the situation in the depressed stock market? This problem needs to be seriously considered by mainstream washing machine brands. Recently, nail technology noted that little swan, the head brand of washing machine, has made a new move, that is to launch the establishment of "healthy washing ecological alliance".

The so-called "healthy washing ecological alliance" actually forms cross-border cooperation among the three industries of washing machines, washing products and clothing fabrics through different industry cooperation and brand cooperation, and jointly constructs an ecological platform for integrating upstream and downstream resources.

Obviously, this reflects ecological thinking. However, this kind of ecology was not created or pioneered by little swan. Before the little swan, Haier, the leader of the washing machine market, had long played the "ecological" card.

In August last year, Haier held the establishment of China garment IOT ecological alliance and Haier Internet of clothing ecological release activity with the theme of "Yilian ecology creates we" in Shanghai. Haier Yilian ecological platform, China Garment Association and China article coding center jointly led the establishment of China garment IOT ecological alliance, which attracted more than 100 large and medium-sized garment enterprises such as Hailan home and Yingshi children's clothing, And more than 20 IOT technology enterprises such as Xiaob IOT joined.

At awe this year, nail technology also noted that Haier has established a washing ecosystem and clothing network with washing machines as the core. At present, Haier's clothing network has attracted more than 4800 ecological resource parties to connect washing machines, smart wardrobe, fitting glasses and other products together to provide users with services in the whole life cycle of washing, protection, storage, erection and purchase.

It is not difficult to see from the above that the "healthy ecology" of little swan is indeed innovative, but there is still a certain gap with Haier.

Nail technology analysis believes that from the functional era of single products to the ecological era of services, this is the only way for the upgrading and development of household appliances, including washing machines. Little Swan's practice is in line with the trend of industrial development. However, in the competition in the new ecological era, it is also necessary to cover more ecological resources and provide richer ecological services like Haier.

Zuo yanque, general manager of zhongyikang brand center, told nail technology that at present, the washing machine market has entered a mature period and the technology is relatively stable. In the future, the washing machine will have more development space in crowd segmentation and service segmentation. At the same time, the level of ecological ability will determine the final height of brand development.

Both little swan and Haier are looking for a way out for the development of the washing machine industry. When ecological development has become a new consensus, they hope that more ecological services can be implemented into thousands of households, so that ordinary users can feel the beauty of the ecological era.