Video Marketing the Ultimate SEO Tool in 2018

The definition of video marketing is not complex. In fact, its rather simple, using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix.

Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos the list goes on.Rob Toledo, a user engagement and bounce rate specialist at Shutterstock, says:No longer just an interesting add-on, video has become an important feature for anyone concerned with SEO, conversion rates, or brand recognition. Thats pretty much everyone, then.

Whoever youre creating a video for, be it a giant organization or the little bakery in town, adding video to their site can have a ton of interests. No longer just a gripping add-on, video has become a key factor for anyone concerned with SEO, brand identification or conversion rates. Lets see, how video marketing affects your sites SEO?

And how video marketing will help you in your marketing strategies?Video marketing achieved all that traditional marketing does, but increase your effects. Benefits of video marketing are too numerous but here we focus on Four Key Metrics,Creating a video means the Creators, Publishers and Marketers need to realize what user is looking for and how eventually it can convert into CTR.

Some tips to boost your sites SEO with video.Video SERP:Keep Your Video Short Less than 4 minutes (engagement rates fall after 45 minutes).Create Rich-Video Snippets This is the thumbnail beside the description of the content on the page.

Follow this nitty-gritty guide to create a video sitemap.Transcribe Your Script Even though Google is getting pretty darn good at parsing video content for meaning, transcribed text helps the spiders crawl your content for relevance.High CTR:Embed Video Directly to Your Site Dont let your video host monopolize your traffic.

Add Rich Video Snippets Entice your readers into clicking with an engaging preview.Reduce Bounce Rate:Embed Video Above the Fold The fold is the imaginary line where users have to scroll to see additional content. On most browsers its around 600 pixels.

Use Accurate Video Titles Dont deceive users with sensationalized headlines. No one likes being lied to and if they feel betrayed, theres no way theyll return for a second visit.Dont Panic A 50% bounce rate is ok.

Link-Building:Embed Your Video Building links to YouTube wont help your SEO.Focus Your Video on a Single Topic Niche videos get shared. Create High Quality Video Amateur video makes you look unprofessional.

Plenty of businesses are approaching towards video to publicize their brands, products and services. By now, most of marketers and business owners know that Video Marketing is prime factor for driving website traffic. So, if you are still not convinced, then check out these Video Highlights from Cisco Visual Networking Index: Forecast and Methodology, 20162021 .

Thus , using Videos to present your content in a compelling manner can give your website and business visibility and attention it needs