Intel Wants to Push a New Generation of Atom Processors to Seize the Internet of Things Market?

Intel has specially launched atom series processors for mobile devices, but it still can't beat the products of chip manufacturers such as Qualcomm and MediaTek. In addition, its pace of entering the mobile market is a few beats slow, and the market share of this processor is very small. It has been reported not long ago that Intel will give up Atom processors for mobile phones, PCs, tablets and wearable devices.

When everyone thought that atom series processors were about to fall completely, Intel finally responded from the side. According to foreign media reports, Intel not only does not intend to give up its only ultra-low power chip, but also plans to replace atom series processors with the latest Apollo Lake platform. Atom with the new architecture will be used in fields such as smart cars and smart appliances to seize the Internet of things market.

So what is Apollo lake?

In May this year, Intel officially announced on Computex 2016 that Apollo lake uses the 14nm process and x86 goldmont architecture. It is worth mentioning that the performance of Apollo lake is 30% higher than that of cherry trail (the previous generation atom platform), and the power consumption optimization improves the endurance by 15%.

In terms of nuclear display, Apollo lake has also been greatly improved. It adopts the ninth generation architecture, which is at the same level as the sixth generation of desktop core skylake.

According to the news recently, Apollo lake is mainly launched for some products of Celeron and Pentium, which is specially designed for low-end and low-power devices. At present, it has been determined that the Pentium n4200 will become the first product of Apollo lake.

It is expected that the New Generation Atom processor will be officially announced on August 17. In addition to the Internet of things, imaging technology, virtual reality and augmented reality will also be Intel's business focus.